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Search Marketing Agency, IMPAQT, Partners with IBM to Offer Unique Benefit to 100,000 IBM PartnerWorld Companies

PITTSBURGH, Nov. 18 /PRNewswire/ -- Search marketing leader, IMPAQT, (http://www.IMPAQT.com) announced today its offering of customized Search Engine Marketing and Optimization benefits to nearly 100,000 companies connected to global leader, IBM, in a unique partnership arrangement between the two companies.

In the arrangement, IMPAQT will be IBM's primary agency to deliver Search Marketing-related insights and competitive analysis for businesses, worldwide, comprising IBM's PartnerWorld network. Search deliverables include competitive assessments and reporting on IBM PartnerWorld company websites, online visibility, and areas of opportunity and revenue potential for paid placement campaigns and natural web site optimization. www.ibm.com/isv/go/search_engine

The offerings are noteworthy because they provide a research-based framework, customized for each company, without the rigidity and expense of long-term contractual arrangements.

IBM and IMPAQT partnered as a way to efficiently offer localized services for the fast-growing and complex industry of Search Marketing, estimated to be a $14 billion industry today and a $34 billion industry by 2014. It is estimated that Search Marketing has grown to receive half of all online ad revenue.

IMPAQT customized a solution for IBM's business partners after learning about the company's needs for its partner network, IBM PartnerWorld.

"As we do for all of our arrangements," says IMPAQT CEO Richard Hagerty, "we first work to understand our client's business model, then we provide innovative solutions appropriate to that model. Search can't be cookie-cutter. It has to be created differently - and set up to deliver differently - for each company."

IMPAQT's success as a national leader in delivering Search Marketing services comes - in part - from its ability to provide large companies with solutions that are both scalable, yet customizable. Noting this need, IMPAQT has invested more recently in channel partnerships within multi-layered organizations, where executing Search services happens best when the structure and culture of that organization is considered in the overall delivery.

"Often, what's most important to clients is in creating consistency for the enterprise organization while also addressing the unique needs of each entity within that organization," says Hagerty. "Search marketing's unique nature makes this possible to do, but the puzzle has many pieces."

IMPAQT's analytics prowess was recognized in a report by Forrester Research, Inc., The Forrester Wave(TM): US Search Marketing Agencies, Q1 2009. IMPAQT earned the highest possible score for the quality of its client references, who indicated that they consider IMPAQT, "a partner that provides a personal touch not typical of other agency relationships."

View the original press release at IMPAQT.com: Search Marketing Agency, IMPAQT, Partners with IBM to Offer Unique Benefit to 100,000 IBM PartnerWorld Companies

About IMPAQT:

IMPAQT is a privately-held Search Marketing agency helping Fortune 1000 marketers gain revenue, branding, awareness and top Internet rankings through Search-based Paid Placement campaigns and Organic Web site optimization as well as social media marketing and data integration.

IMPAQT's customized client consulting, coupled with powerful analytics tools and analysis, has catapulted it to the top tier of Search Marketing agencies worldwide. IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 campaigns since its launch in 1999. IMPAQT has doubled its annual growth rate over three years, ranking as one of Inc. Magazine's fastest growing companies. Please visit www.IMPAQT.com to learn more.

SOURCE IMPAQT

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